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National Instruments is a technology pioneer and leader in virtual instrumentation -- a revolutionary concept that has changed the way engineers and scientists approach measurement and automation. Leveraging the PC and its related technologies, virtual instrumentation increases productivity and lowers costs for customers worldwide through easy-to-integrate software, such as the NI LabVIEW graphical development environment, and modular hardware, such as PXI modules for data acquisition, instrument control and machine vision. NI customers include engineers, scientists, and technical professionals in a wide range of industries. From testing DVD recorders to researching advanced medicines, customers use NI software and hardware to deliver a diverse set of products, faster and at a lower cost.
NI Mission and Vision
Mission: To create innovative computer-based products that improve everyday life by improving technology.
NI customers are engineers, scientists, and technology professionals in diverse industries who use NI software and hardware tools to research, design, manufacture, test, and improve a wide array of products and services. By creating innovative tools, we give our customers a better solution for measuring and automating the world around them. Our strategy is to innovate, constantly improve, and deliver a steady stream of new products that deliver greater productivity and higher value to our customers while increasing our business opportunities.
Vision: To revolutionize the measurement and automation industry through virtual instrumentation, which NI pioneered and continues to lead.
Virtual instrumentation is the combination of commercially available technologies, with innovative NI software and modular hardware, resulting in powerful computer-based measurement and automation solutions. Virtual instrumentation empowers customers to easily build solutions that are open, flexible, and user-defined as opposed to the closed, fixed-function, vendor-defined nature of traditional instrumentation solutions. With virtual instrumentation, our customers save time and money while developing higher performance solutions.
Who We Serve
To achieve our mission, NI believes that all our global stakeholders, employees, customers, shareholders, and suppliers are interrelated and must have their individual needs met in order to achieve optimum success.
NI employees serve and support their customers with better solutions for measuring and automating the world around them. This in turn, serves our shareholders by creating profitable computer-based and networked products and technologies. When successful supplier relationships are identified and cultivated, everyone benefits with increased service and quality. By maintaining a strong culture that encourages teamwork and innovation, as well as consistent growth, employees benefit through rewarding career opportunities.
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